Challenges: As AQT Generators continued to expand their market presence, the challenge was to effectively reach a targeted audience and convert website visitors into customers. The goal was to communicate the reliability and performance of their diesel generator sets, while also emphasizing their partnerships with top engine and alternator manufacturers.

Solutions:

• Targeted Pay-Per-Click (PPC) Advertising: AQT Generators launched targeted PPC campaigns across search engines and social media platforms to attract customers in need of dependable power solutions. The campaigns were designed to highlight key products, such as diesel generator sets powered by Perkins and Cummins engines, and alternators from Stamford and Leroy Somer. By focusing on relevant keywords and using precise targeting, AQT Generators ensured their ads reached industries and professionals who require high-performance generators.

• Emphasis on Brand Partnerships and Reliability: In all performance marketing materials, AQT Generators emphasized their partnerships with world-renowned engine and alternator manufacturers. This messaging reinforced the company’s reputation for offering reliable and top-quality generator solutions. The campaigns also highlighted AQT Generators’ commitment to excellence and customer satisfaction, building trust with potential buyers.

• Optimized Landing Pages for Higher Conversions: To support the PPC efforts, AQT Generators optimized their landing pages to ensure a seamless user experience. This included providing detailed product specifications, customer testimonials, and easy-to-navigate inquiry forms. The objective was to convert more visitors into leads by offering clear, concise information and a user-friendly interface.

Results: The performance marketing strategies led to a significant increase in website traffic and qualified leads. The targeted PPC campaigns successfully reached the right audience, driving more sales and reinforcing AQT Generators’ position as a leader in the diesel generator market. The focus on reliability, brand partnerships, and customer satisfaction resonated with customers, leading to higher conversion rates and repeat business.